What should an author blog about? Many are uncomfortable talking about details of an unpublished book for fear it may be stolen, and in a way this is a legitimate fear; theft of an idea is notoriously difficult to prove. On the other hand, although we all believe we have the Citizen Kane of ideas, the truth is that ideas are not commonly stolen. If you're nervous about it, then don't blog specifics. But if you're not blogging on what your book is about then what are you? Well, if other writers are your target audience (if you blog for a writer's website, for example) then the process can be more interesting than the content. All writers have their own process which they develop over time; P. G. Wodehouse liked to write in the morning, go for a walk in the afternoon then write again in the evening, Anthony Trollope wrote on the train, I like to plan everything in longhand before I start typing. To other writers (and to non-writers too) this sort of thing can be interesting or even useful. How do you deal with writer's block? How many drafts do you prefer to do? How personal should a blog be? This is a difficult question but if you are blogging about writing then blog about writing; that is what people are coming to you to read. Of course your personal life is bound to inform your writing and there's no harm in mentioning it, but remember that events which are of great significance to you may be of no interest to your readership. Keep it related to your writing, your book, or helping your authors get to know you a little better. How often and how regularly should you blog? If you have a full-time job outside of writing you may have difficulty finding time to blog weekly, you may also not have done enough writing to make the update worthwhile. By contrast if you are writing full-time then a lot can change in a week. It's always best to blog when you have something to say, blogging about nothing is the quickest way to lose your audience. That said, blogging at regular intervals is also preferable; if you set out to blog every Monday then you will sit down to meet that deadline. And of course giving your readers a definite date at which to expect your blog will help maintain your readership. Try to find a happy medium; a blog released at regular intervals which are far enough apart that you always have something to say.