Building Your Brand as a Blogger - video

When you are just starting to build your brand as a blogger, you want to establish your credibility—you want people to trust you. Patricia Serrano, travel blogger at FreshTraveler.com, provides tips on building your brand as a blogger. Avoid posting ads on your blog when you are starting out. It may give readers the impression that your opinions are swayed by advertisers. When you're building your blog brand, think of it as a business.