An ARC program (Advance Review Copy or Advance Reader Copy) can be a very effective way for an author to create awareness for his or her book, build an audience, and garner early reviews. As fantasy author Matthew Ballard has learned, reviews can be the lifeblood for any book. Providing fans and followers with a free advance copy of your book allows you to engage with them while also giving them the opportunity to preview your work. In exchange, they are providing an honest review. Ballard makes it easy for his followers to sign up for his ARC program through a mailing list that he has built up over time using social media and his website.
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