How Authors Can Optimize Amazon to Maximize Book Sales

Author Marketing Experts CEO Penny Sansevieri has spent a lot of time analyzing Amazon to understand what attracts buyers and readers. Amazon's algorithm, or process for showing book search results, is based on the number of reviews a book has, how it's categorized, and keyword strings associated with the book. Singular keywords won't attract the kind of traffic that keyword strings will, she says, much like Google. Using strong keyword strings in your metadata can help your discoverability, driving...