The Concept of 'Digital First' in Content Distribution - video

"Digital First" is the theory that publishers should release content into new media channels in preference to old media. Traditional content channels or platforms include film and television. Non-traditional, which are new and emerging include digital platforms. As Legion of Creatives CEO Jay Williams explains, this includes content that lives on the internet and is not available through traditional distribution channels. The non-traditional channels offer a lot opportunities right now for new...