Author, writer, and producer Joel Eisenberg has noticed that more audiences and networks are looking for grounded science fiction and fantasy stories. A story that is grounded takes place in the real world but includes sci-fi or fantasy elements. It is relatable and says something about the real world and society. There is a huge demand for these types of stories, but Eisenberg reminds writers that their grounded sci-fi or fantasy story must stand out from the crowded marketplace. He has also seen a higher demand for procedurals on TV, which include one complete plot per episode, such as one case per episode in a crime show.