Developing Successful Film Concepts for a Specific Audience - video

It's critical that authors define their audience early on when writing a novel, and it's equally important for film producers to be aware of their target audience when considering a film concept or story line. In order to maximize their chances of success, producers must be aware of the marketplace, growing trends and the types of projects that audiences are gravitating towards. Film producer John Sacchi also recommends making sure a concept is commercial and universal enough to appeal to as broad...