Storytelling and Audience Trends in the Entertainment Industry

When it comes to big-budget entertainment like feature films, journalist and author Ray Richmond explains that the market is predominantly centered on young adults who enjoy comedic content. Family-focused entertainment, besides extremely popular franchises such as Toy Story and The Lion King, will not be as well received as content geared toward those in their 20s and 30s. Richmond says it is important to consider these factors, because while cable subscriptions may be declining due to streaming...