It can be confusing for authors to think of themselves as a brand, but at the end of the day, you are producing a product, and maybe even offering a service, that you are trying to sell to consumers. Per Mark Glesne, Senior Marketing Director at HarperCollins Christian Publishing, you need to realize that you already are a personal brand, and every touchpoint you create continues to shape that brand. There are three key steps he recommends authors take to start developing their brand further: 1) Find your unique voice and perspective 2) Build awareness and trust 3) Deliver consistent value year-roundBy following these steps and being consistent, you will start to see sales as a natural outcome of your efforts.