And the Book Award Goes to... - article

About a million new books are hitting the market each year, and short of being J.K. Rowling or John Grisham, it can be hard to get your book the notice it deserves.

The solution? Enter book award contests. Book awards are an easy and affordable marketing option, and the returns can be stunning. For example, when 2010 National Book Award fiction winner, Jaimy Gordon (Lords of Misrule, McPherson & Co.) was first nominated, the initial print run was bumped from 2,000 to 8,000 copies (45,000 hardcover copies were eventually printed). Gordon sold reprint rights to Vintage for $25,000, and received a $100,000 bonus for winning (the initial paperback print run was 75,000 copies). 120,000 copies in print and $125,000 in cash…not bad for an independently published book by a 65 year-old professor from Kalamazoo, Michigan. All awards don’t carry that much weight, but all awards do attract attention. Winning a book award is a great way to:

1. Gain notice from readers, publishers, librarians, etc. Putting a book award seal on the front cover of your book makes it stand out and signals that it is a book to pay attention to. Editors, agents, buyers, journalists and producers receive hundreds of books every week, and your award seal says, “I'm a book that's been honored. Look at me first. You can be assured that I'm a quality book worthy of your attention.” Award-winning status can get your book reconsidered or noticed for the first time, and help it get plucked from the pile.

"It's made a huge difference in my sales, and was the key factor in convincing me to go to a second printing. The IPPY gold seal looks great on the new cover, and I think it's opening some doors to publication reviews." - Ed Spivey, author of A Hamster is Missing in Washington, D.C., Humor category 2010 IPPY Award Gold Medalist.

2. Give you the credibility and prestige that we all need in this over-saturated market. Winning a book award translates to quality and value, and you just can't beat that. The credibility gained with a distinguished book award opens up a whole new round of attention for your book from journalists, reviewers, distributors and buyers. 

"I can't tell you how much I value my initial Bronze IPPY award, and I know it's been instrumental in drawing attention to the The Tao of Rudy! Chronicle Books just made an offer for The Tao of Rudy, and of course I accepted the initial terms a couple of weeks ago, and am currently reviewing the rest of the contract. A lot has happened in the last year, and I appreciate your efforts in making my first book a success!" - Corrine Humphreys, Publisher/Author/Illustrator

3. Increase your P.R. possibilities. Just think what the title "Award Winning Author" will do for your press releases. It certainly warrants sending out a celebratory press release that can lead to newspaper and magazine articles, radio and television appearances, newsletter and blog mentions.

“After the book won the award, it was more attractive to reviewers. A lot of the blog reviews came after I won the award.” - Tonya Plank, author of Swallow, 2010 Best Regional Fiction/Northeast IPPY gold medalist.

4. Increase your sales, call for a reprint, and get your book in new markets. Everyone loves a winner! The PR blitz begins as you display your medal at the awards ceremony, and expands from there as you spread the word about your success. Everyone that sees your award will perceive you and your book in a different, brighter light, and that translates into increased book sales.

“Our winning of a gold medal in the 2008 competition has greatly helped book sales. We sold nearly 2,500 copies of Wild Alberta at the Crossroads last year and had to order a reprint of 1,500. When we show retailers the gold medal they are always impressed and invariably order some books.” - Robin White, NatureWatch Partners

And that's just the tip of the iceberg.

So, which awards should you enter? There are dozens in the U.S., not to mention those offered in other countries. Some awards are wide open, some are only open to members of literary groups, and others have detailed eligibility requirements for entry. Your first step is to look for awards that suit your book and your promotional goals.

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  • Wow! Did not know this. I certainly could use the help! Not sure where to start for my particular book but thank you for the info! I will try to check into this market!
  • I totally agree with this. With the high cost of marketing planning and execution for a book, this route will serve as a testing ground. However, we need to understand that before considering this route, an author needs to make sure that he has a book with a perfect packaging converting his book into a marketing tool on its own. Working as a publishing consultant with Xlibris UK Sector I found out that entering book competition awards really works. To Mr. Gray here you go: Books Awards and Contests Build your book’s reputation by joining (and winning) book contests ABBY Award The American Booksellers Book of the Year Award honor the books ABA bookstore members most enjoyed recommending to their customers during the previous year. Bram Stoker Awards The HORROR WRITERS ASSOCIATION (HWA) presents the Bram Stoker Awards for Superior Achievement in horror writing annually Byron Caldwell Smith Award Given biennially to an individual who lives or is employed in Kansas and who has authored an outstanding book published in the previous two calendar years. George Wittenborn Memorial Book Awards Presented annually for outstanding publications in the visual arts and architecture which combine the highest standards of scholarship, design, and production. Golden Heart Award The Golden Heart Award is given by the Romance Writers of America to the best novel by an unpublished writer. Hugo Awards A listing of award winners and nominees for the Hugo award, a speculative fiction award given each year by the members of the WorldCon convention. Independent Publisher Awards An award from Independent Publisher Magazine to honor the year's best independent titles. Kiriyama Pacific Rim Book Prize $30,000 prize designed to promote books that will contribute to greater understanding and cooperation among the peoples and nations of the Pacific Rim. Library of Virginia Awards Offers annual awards for both fiction and non-fiction, as well as a lifetime achievement award. Lillian Smith Awards Award designed to acknowledge and encourage superior writing about the American South. LMP Awards The Annual LMP Awards honor the dedication, creativity, and expertise of individuals and companies in different fields that have helped create works of lasting significance. National Book Award "Promoting the reading and appreciation of exceptional American literature to all segments of the population." Awards in Poetry, Fiction, Nonfiction, and Young People's Literature. National Outdoor Book Awards The National Outdoor Book Awards (NOBA) is the outdoor world's largest and most prestigious book award program. It is a non-profit, educational program, sponsored by the Association of Outdoor Recreation and Education, and Idaho State University. Nebula Awards Information on and listings of the winners of the annual Science Fiction and Fantasy Writers of America's Nebula Award. Prometheus Awards An award to honor libertarian fiction, the Prometheus award prize is a gold coin, representing free trade and free minds, mounted on an engraved plaque. RITA Awards RITA is the highest award in the romance publishing industry. Robert F. Kennedy Book Award Annual award going to the book which "most faithfully and forcefully reflects Robert Kennedy's purposes." The Caldecott Medal This award, in honor of Randolph J. Caldecott, the nineteenth-century English illustrator, is to be given to the artist who has created the most distinguished picture book of the year. The Edgars- The Edgar Allan Poe Awards Mystery Writers of America annual awards. The Lenore Marshall Poetry Prize Established in 1975, this $10,000 award recognizes the most outstanding book of poetry published in the United States in the previous year. The Newbery Medal One of the the most prestigious awards in children's literature. The medals honor outstanding writing and illustration of children's books published in the U.S. during the previous year. The Nobel Foundation The official Website of the Nobel Foundation, look for information on Nobel prize winners here! The Pulitzer Prizes Containing the works and profiles of Prize winners past and present. The T.S. Eliot Prize This annual international poetry competition for book-length collections of poetry offers a $1,500.00 award and publication of the winning collection. Thomas J. Lyon Award Given out by the Western Literature Association, to honor outstanding book-length studies of western American literature. Tiptree Awards Given each year for outstanding works in gender exploration in fantasy and science fiction. Children's Book Awards Americas Award for Children's and Young Adults Literature Given in recognition of a U.S. work in English or Spanish which "authentically and engagingly presents the experience of individuals in Latin America or the Caribbean, or of Latinos in the United States Children's Book Awards The most comprehensive guide to English-language children's book awards on the Internet Jane Addams Book Award Presented annually by the Women's International League for Peace and Freedom and the Jane Addams Peace Association to the children's book that most effectively promotes the cause of peace, social justice and world community. Margaret A. Edwards Award Honors an author's lifetime achievement for writing books that have been popular with teenagers. Marion Vannett Ridgway Award Awarded to the best childrens book of 2002 by a FIRST TIME author, illustrator or photographer. The Caldecott Medal This award, in honor of Randolph J. Caldecott, the nineteenth-century English illustrator, is to be given to the artist who has created the most distinguished picture book of the year. The Giverny Award Established in 1998 by the 15 Degree Laboratory, this award honors the best children's science picture book as decided by an award selection committee. The Newbery Medal One of the the most prestigious awards in children's literature. The medals honor outstanding writing and illustration of children's books published in the U.S. during the previous year. The Whitbread Prize Awarded each year in five categories (novel, first novel, children's novel, poetry, and biography) to works by authors who have lived for three or more years in Great Britain or Ireland. Young Reader's Choice Award Chosen by the children of Alberta, Alaska, British Columbia, Idaho, Montana, Oregon, and Washington, from books published 3 years previously, and nominated by librarians, teachers and students. Poetry Contests and Awards Agnes Starrett Lynch Poetry Prize This prize carries a cash award of $3,000 and publication by the University of Pittsburgh Press in the Pitt Poetry Series under its standard royalty contract. Alice James Poetry Awards This cooperative selects manuscripts for publication through two competitions each year: the Beatrice Hawley Award is open to poets living anywhere in the U.S., and the regional competition is open to poets living in New England and New York only. Annual Love Poem Award Canadian award for poetry based on the theme of love or anything closely related to love and relationships. Arkansas Poetry Award No prize 1997 or 1998, but they plan to reintroduce this award soon. Associated Writing Programs Awards Open to all authors writing in English regardless of nationality or residence. Winners in poetry, short fiction, and creative nonfiction receive a $2,000 cash honorarium from AWP and publication by a participating press. Harold Morton Landon Translation Award This $1,000 award recognizes a published translation of poetry from any language into English. Hayden Carruth Award Given to an emerging poet who has published no more than two full-length books of poetry. Winner receives $1,000 and publication. Hollis Summers Poetry Prize Open to unpublished collections of original poems, sponsored by Ohio University Press. Jane Kenyon Chapbook Award This award is offered every other year to a poet living in New England. The poet whose chapbook manuscript is chosen, will receive $250.00 and publication. Quentin R. Howard Prize Presented to the best chapbook manuscript submitted. The winning poet receives $100 and 25 copies of their published book. Riverside Center for the Arts Grand Open Poetry Contest Poetry contest with $1,000 first prize, $500 second prize, and $250 third prize; no entry fee. Sandeen and Sullivan Awards Recognizes some of the finest writers in contemporary literature. The Creative Writing Program at the University of Notre Dame awards the prize every second year, and the University of Notre Dame Press publishes the winning works. suite101.com Poetry Month Contest Submit your best piece of unpublished poetry to Suite 101 for a chance at prizes and some free publicity as the subject of a feature article on their very popular site. The Academy Fellowship A fellowship offered by the Academy of American Poets with a stipend of $20,000. The Akron Poetry Prize Each year, The University of Akron Press will offer the Akron Poetry Prize, a competition open to all poets writing in English. The winning poet will receive $1,000 and publication of his or her book. The final selection will be made by a nationally prominent poet. The Allen Tate Memorial Poetry Award The best poem under 100 lines submitted is presented with $500 and publication in Wind Magazine The Brittingham Prize in Poetry A $1,000 cash award and publication by the University of Wisconson Press are awarded annually to the two best book-length manuscripts of original poetry submitted in an open competition. There are no restrictions on the kind of poetry or subject matter, although translations are not acceptable. The Canadian Youth Poetry Competition Two competitions - one for grades 7-9 and one for grades 10-12. The winning poems receive a cash prize and publication in the National Poetry Contest anthology Vintage, published by Quarry Press. The Felix Pollak Prize in Poetry A $1,000 cash award and publication by the University of Wisconson Press are awarded annually to the two best book-length manuscripts of original poetry submitted in an open competition. There are no restrictions on the kind of poetry or subject matter, although translations are not acceptable. The FIELD Poetry Prize The editors of FIELD award the FIELD Poetry Prize annually. The winning manuscript is published by Oberlin College Press, and the author receives an award of $1000. The contest is open to all previously unpublished manuscripts of poetry in English between 50 and 80 pages in length. The Gerald Lampert Memorial Award The award recognizes the best first book of poetry published by a Canadian in the preceding year. The Award carries a prize of $1,000 and is sponsored by the League of Canadian Poets. The Journal Award in Poetry The Journal, the literary magazine of Ohio State University, selects one full-length manuscript of poetry each year for publication by the Ohio State University Press. The award carries with it a $1,000 cash prize. The Lenore Marshall Poetry Prize Established in 1975, this $10,000 award recognizes the most outstanding book of poetry published in the United States in the previous year. The May Swenson Poetry Award Submitted collections must be original poetry in English, 50 to 100 pages; no restrictions on form or subject. Winner receives $1000.00 plus publication and royalties. The National Poetry Contest (CANADA) A contest open to all Canadians submitting an English language poem no longer than 75 lines. The Pat Lowther Memorial Award The Pat Lowther Memorial Award is given for a book of poetry by a Canadian woman published in the preceding year, and carries a $1,000 prize. The Raiziss/de Palchi Translation Award stablished in 1995, this award recognizes outstanding translations into English of modern Italian poetry through a $5,000 book prize and a $20,000 fellowship given in alternating years. The winner of the fellowship also receives a residency at the American Academy in Rome. The SPAWN Poetry Contest Small cash awards for rhyming and non-rhyming verse. The Tanning Prize This $100,000 prize is given to recognize outstanding and proven mastery in the art of poetry. The Walt Whitman Award The Walt Whitman Award brings first-book publication, a cash prize of $5,000, and a one-month residency at the Vermont Studio Center to an American who has never before published a book of poetry. Canadian Book Awards Aurora Awards Formerly called the Casper Award, this prize is awarded by Canadian Science Fiction and Fantasy Association to the best titles in the genre in both English and French. Sort of a Canadian version of the Hugo award. City of Toronto Book Awards A $20,000 prize to the book that best illuminates life in the Canadian city. Governor General's Literary Awards The Governor General's Literary Awards (GGs) are given annually to the best English-language and the best French-language book in each of the seven categories of Fiction, Non-fiction, Poetry, Drama, Children's Literature (text), Children's Literature (illustration) and Translation (from French to English and English to French). Mr. Christie's Book Award Mr. Christie makes good cookies, and he makes Canadian children's authors smile with awards totalling $45,000. National Business Book Award Canadian award promoting excellence in business writing. The Donner Prize A (CDN) $25,000 award for best book on Canadian public policy The Giller Prize The Giller Prize awards $25,000 (Canadian) annually to the author of the best Canadian novel or short story collection published in English. The Man Booker Prize Awarded to the best full-length novel written in English by a citizen of the UK, the Commonwealth, Eire, Pakistan or South Africa. The Roloff Beny Award A $50,000 award for a photographer and publisher to share for the best book by a Canadian photographer published in that year. The Sunburst Award A prized and juried award recognizing excellence in Canadian literature of the fantastic. The Trillium Book Award/Prix Trillium An award for outstanding books, in both English and French, by an Ontario, Canada author. Young Reader's Choice Award Chosen by the children of Alberta, Alaska, British Columbia, Idaho, Montana, Oregon, and Washington, from books published 3 years previously, and nominated by librarians, teachers and students.
  • Former Member
    Former Member
    Hi All- great to see so much interest in contests. I made a suggestion below on how to search for them online and given all the interest in finding them, we'll add to our list the need for an article on the topic. In the mean time, do some online searching, check your favorite writing magazines, look at the local college's writing school, etc... and check out this other article on what to consider when choosing a contest. https://www.authorlearningcenter.com/author_contents/writing-competitions-choosing-a-good-one
  • Former Member
    Former Member
    Hi Grey - the contests are literally everywhere. See my comments below to Jim on searching for them. You'll be able to find tons of them I'm sure.