Endorsements are important for authors to help improve the marketing of their books. Depending on what your book is about, endorsements can help draw more sales and make your book one that a wide audience wants to read.
Endorsements come in a variety of ways. Getting blurbs from other authors in the industry means there’s some great text to be placed on the outside or inside of your book, on your website, and in your press kit. Great reviews demonstrate to people that someone has enjoyed your work and others will, too. Recommendations help spread the word about your work.
At conventions and book fairs, readings, and other networking events, positive comments about your work can seem accidental… but when they occur, be sure to capture them and then share them with your audience. These kind of random comments, along with comments people make online, can be compiled into a list of great remarks about your book. You can use them online, in your press kit, and to garner more formal reviews and endorsements. A mention on a blog or website can be a wonderful endorsement for you as an author, especially if the blog or website has a large following.
Social networking is very popular, too, for spreading good words about your work. Twitter, Facebook and Digg It are for people not shy about passing along the good news that there’s a new book on the shelves that it should be bought and read… and oh by the way, the author just happens to be you. Simple and free endorsements like this can reach hundreds of people in one click of a button.
People love to share their finds, both good and bad. Actively cultivate and capture the good comments and use them as you market your book.
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Hey … Mr. Shells … Walter ... if I may!?! Would you or someone you know be interested in co-authoring or ghost-writing or other collaborative arrangement … I need someone to make my story come alive and become interesting. Otherwise the book is largely together and consists of a potential of over 400 pages. It needs to be told as fiction based on true story with names changed etc. etc. ostlern@yahoo.com
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