The Art of the Testimonial: How To Get Great Endorsements for Promoting Your Book

Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She discusses what should be included in your endorsement package and how you can leverage these quotes to...