The Pros and Cons of Combined Marketing as Part of a Writers Group - video

Author Jo Whittemore talks about the perks of doing marketing as a combined group…as well as the downsides. The cliché, "there's power in numbers" works well in a collective marketing group. Collective marketing can be helpful because it makes you more desirable to conferences, who have the opportunity to highlight a few authors for the price of one. Plus, you have a built in support group as you build name recognition with one another. If someone knows the name of an author you're working with...