For many authors, it can be very challenging to switch out their writing hats for a marketing one. In addition, it can be difficult to find marketing initiatives that are budget-friendly and effective. Author Guy Morris ran into these hurdles and as a businessman, he saw the potential in collaborating with other authors. By pooling finances and skills with a group of authors, he has been able to attend many festivals and fairs in person and has had a lot of success selling books. The group represents multiple genres and focuses on events where they can stand out and make a return on their investment. This strategy has been more lucrative for him than selling books online.