Organizing a Book Signing - podcast

Just like you pitch your book to an agent, be ready to pitch your book signing marketing strategy to an independent bookstore, advises Julie Wernersbach, publicist for indie bookstore BookPeople. It's a business partnership: you want the store to buy more books, and the store wants you to get people there to buy them. Make it easy for them to decide: email the store contact with your marketing strategy for the event describing why they should consider it, and why you chose this store. It is difficult to get people to attend based on topic, so provide detailed information on what you will do to promote the event, who you are contacting and your book's distribution. Help them help you.