Once you’ve written your book, gotten it published and started to sell it, you’ve reached that part of the lifecycle where you are asked to sign copies. Your story is moving, has an interesting style, and your readers know you’re about to be the next big thing. They want to meet you and own the first edition of your masterpiece. The cycle will start again soon, so enjoy each event, and make each a successful experience, so you can look forward to more. A successful signing needs a well-publicized, well-attended event. Then you’ll sell a lot of books and sign so many that your hand will cramp the next day.
Good preparation will simplify the experience. A successful signing has several things that go into it, including the author reading from the book. Now that you’ve arranged the event, it is a good idea to meet the person who will be introducing you, and if applicable, interviewing you or moderating the question-and-answer portion of the evening. Establish a good rapport with the staff, and you’ll be made to seem as interesting and unique as possible.
To have a logistically successful event, make sure that there are enough chairs, or some of your audience may leave early. Bring extra books to avoid the frustrating situation of not having enough for sale. You’ll also need a pen or three, just in case the first two run out of ink. Also bring post it notes so people can write their name (with correct spelling!) and attach it to the book so that when they hand it to you, you can see how they spell their name. Put out a sign up sheet so people can join your mailing list (you can notify them of your next event or your newest book so they can buy it!). You might also include give-a-ways on your table – like candy, pens and postcards with your book name on them. You can even consider a drawing for a free copy of your book.
Your signing will be successful if you are open and outgoing with your readers when they ask questions. You want to relate to them, because they relate to you through your writing or reputation. And they’ll probably buy your book, if they haven’t already. Smile when they ask to take a picture with you. They’re at your event because they support you, and that indeed should make you smile.