Do's and Don'ts For Creating A Successful Book Event - video

Book events are excellent ways to general sales and excitement around your book. But planning a book event can be daunting for a new author. Children’s book buyer and editor Tegan Tigani provides inventive tips for creating a successful book event. She says that one of the keys to a successful book event is working your network. Don't assume the bookstore or venue is going to market the event for you—you need to bring your own audience. Also, be creative and include extras that tie into your book at your event, such as food, music, games, or characters, instead of just your basic reading and signing. Remember to bring extra books in case the bookstore sells out.