Books don’t sell themselves. People sell books. And as the author, you have to sell your book. How do you, as an author, make your book stand out from the masses? There are several ways, and one is to host a book signing. Event manager Jessica Barrett shares successful book signing tips to help your event shine. She says that the secret to hosting a successful book signing is executing the three Ps: planning, promotion, and pitching. By following Barrett's advice, you'll soon be selling and promoting your book like a pro.