The Elements of a Great Book Event - podcast

Preparation is the key to planning a great book event. Publishing consultant and bookstore owner Carol Hoenig says that the author needs to take initiative and make it happen: manage invitations, contact venues that align with a topic in the book, know what you'd like to say and how you want the event to unfold. Hoenig says it's never to soon to plan: sometimes great launch ideas occur while writing the book. Take note.