Finding Book Signing Opportunities - video

Setting up a book signing at a local bookstore can sometimes be as easy as just contacting the bookstore directly. Independent bookstores are often more approachable for new authors and might be a good place to start. Anne Robertson, managing director of public relations at Lavidge, advises authors to be prepared with their pitch and just go for it. She also encourages authors to think outside of the box and get creative with venues. For example, if you've published a cookbook, consider contacting...