A Checklist of Things to Bring to Your First Book Signing - video

Congratulations on securing your first book signing event! To ensure a productive and successful event, marketing and communications consultant Nicole Baker offers a checklist of items to help you stay organized and prepared. First, the must haves: plenty of pens, copies of your book, signage to create awareness, proper attire, printed takeaway materials, a sign-up sheet for email marketing or a newsletter, water, gum, and finally: a SMILE. Second, make your event stand out by doing something...