Condensing Your Story Into a Sound Bite for Media Interviews

One of the hardest things for writers is narrowing their story down to a thirty-second pitch or short sound bite for media interviews. Award-winning author Joanie Schirm spent a lot of time defining the theme and message for her debut book, Adventurers Against Their Will, a narrative nonfiction about her family's experiences during World War II. The message that she communicates in her interviews and speaking engagements is moral generosity, or taking action to help someone else, even if it puts...