Pitch Perfect for Authors: Be Prepared for In-Person Events and Media Interviews

Congratulations on publishing your book! Long though the journey may have been, you’ve finally made it; your book is out for the world to read. Now what? There’s a lot you can do to create awareness, but what usually makes a big impression and is often taken for granted is in-person events and media interviews. You’ve seen interviews on television and heard them on the radio. Everything sounds natural and personal but don’t be fooled, those in the interview are working hard and are usually well...