You've worked really hard on writing, revising, and choosing a publishing path for your book, so the last thing you want to do is release your book without a solid launch plan. Author and editor Troy Lambert encourages authors to put together a "launch team" before your release date. The best place to find members for this team is your email newsletter mailing list. Lambert recommends inviting your followers to be a part of your exclusive launch team, offering early review copies so that they can post reviews as soon as your book goes live. These followers become your ambassadors and help spread the word about your book, which can be very powerful. Lambert says by using your email mailing list to build this team and communicate with members, you own and control everything.