John U. Bacon – Speaking Gigs As a Marketing Opportunity - podcast

There are many ways to market a book. One technique to include in your book marketing mix is public speaking. Bestselling author and speaker, John U. Bacon, shares why it's helpful to use speaking to promote your book. Bacon says that speaking is a wonderful way to connect with people after spending so much time writing alone. Another benefit of speaking is a boost in sales. These days, attention spans are shorter, and people may not be initially interested in reading your book. Your speech is one way to convince your audience that your book is worth reading. Bring books to your speaking events for on the spot sales. Bacon says that speaking has been an essential part of his sales success and it is enjoyable for him.