School-based marketing can benefit authors in a number of ways. In whatever genre you write in, even non-fiction, there are many readers to promote yourself and your writing in an education-based environment. With so many different courses in the curriculum, you may find a way to have your book included.
Schools have opportunities galore: English classes, student book clubs, journalism groups, and after school programs could avail you the chance to do a reading, exhibit, or signing. The benefit to the school is that students would be exposed to new works and the chance to meet a published author. When schools hold special events you may be able to get involved. By holding these kinds of events, schools become better known in the community, and they may turn an event into a fundraising opportunity. You would gain with more publicity and the benefit of meeting more people.
Getting to be part of school-based marketing is good for authors of fiction as well as non-fiction books, including history, cooking, public speaking or car repair, to give a few examples. If your book is about writing, you could be a part of a class that teaches it, give a lecture or series of lectures, and promote your book all at the same time. Students can learn from your experience, and it's a great way to get your book and you as an author out to a wider audience.
School-based marketing can provide endless positive experiences for you and your book, utilizing the full range of special school events to guest lecturing. Make that first contact today.