How Speaking Gigs Fuel Book Sales - podcast

Looking for a way to boost your book sales? Try speaking at an event—public speaking and book sales often go hand in hand. Bill Donahue, author, speaker, and consultant, talks about how his speaking has propelled his book sales. When you are speaking at an event, you're selling yourself, not just your book. Speaking allows you to build rapport with the audience and express your personality. There are numerous sales opportunities surrounding any speaking event. When your speech is centered on one of your books, you can promote sales of that particular book prior to and during the event. Also, you may also see a boost in sales of your other products, such as books or workshops. Plus, speaking at one event increases your chances of booking a future speaking engagement.