Becoming a Speaker - Tips for New Authors - podcast

Marika Flatt, founder of PR By The Book, details how authors should be booking author speaking events to get in front of audiences and improve name recognition. Flatt explains that authors should secure a speaker agent to utilize the industry connections to book speaking gigs. Booking your own events is difficult, since events usually book speakers far in advance. Flatt also recommends keeping the big picture in mind. For events, books need to be stocked in advance. Preparation is key. Planning far enough in advance can help you make contacts with people appropriate for your book's genre. Map out a strategy in advance.