Becoming A Spokesperson - podcast

Deborah Durham, founder of Spokespersons Plus Network LLC, discusses tips on promoting your book as a spokesperson. She says that becoming a spokesperson is a numbers game—it's accomplished by building a large social media following and repeatedly landing appearances on national media. You want to be recognizable. As a nonfiction author, you have an expertise, and that makes you valuable as a spokesperson. Plan ahead and coordinate media appearances with your book launch. Network and make yourself...