How In-Person Events Help Authors Build a Readership

Attending conventions and conferences is a good way to naturally promote yourself and your book. When author Naomi Brett Rourke attends in-person events, she doesn’t try to sell herself. Instead, she has casual conversations with others about what they like to read and their interests, which can flow into a conversation about her books. Genre-specific conferences are an effective way to build a readership as well. Attendees are there for a specific reason and may be more receptive to a book if they...