Content: Thinking Beyond the Book - video

“We live in a multi-media society, and people want to be entertained,” says author Ross Lockhart. As content creators, the role of authors is to reach people in the ways that they want to be reached and to hold their attention. A book is a great technology to reach people, but it’s been around for a long time. While traditional books have been reliable for many years, they’re now competing with other communication channels. Author Ross Lockhart talks about what it means to make your book competitive...