Author Jonathan Brown’s biggest recommendation for building a readership is going out and meeting as many people as you can. Brown has attended library events and book readings to start building his network and sharing his work. While there are many events to attend in his home of Los Angeles, he realizes not everyone has the vast amount of opportunities that the big city can offer. That’s why he also recommends using social media in your quest to build a readership. Brown stayed away from social media when he first started writing, but came to learn that he would need to use it in order to market his work and build a readership. He tries to have fun with it – on Instagram, he's created different “characters” who promote his work. It may look silly, but it does bring attention to his account and his books.