Bestselling author and Wannabe Press founder Russell Nohelty believes that building trust with your readers is essential to selling books and creating a loyal following. You don't always have to write the best books, but you do have to build that trust over time by putting out quality work. He's had a lot of success with word of mouth marketing for his nonfiction books and comics, but is still working to build this trust and awareness for his fiction novels. Remember, book marketing is a marathon, not a sprint!