Effective Methods for Marketing Romance Novels

Despite the romance genre continuing to be one of the most popular for readers, romance authors still need to put effort into marketing their books to create awareness and find new readers. For New York Times bestselling author Aleatha Romig, word of mouth has been the most powerful form of marketing for her romance books. When a reader tells a friend or two about one of her books, it helps create awareness and sales for her work. Hitting the NYTs bestseller list has certainly helped her career...