Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A key channel she encourages Christian authors to explore is the 350K+ churches in the United States, covering all denominations. When her team has an author and book they want to market to this audience, they review the messages and determine who will resonate with the content most. If the book will resonate with pastors, for example, they will promote the book through vendors such as Outreach Media and send a paid email blast to a segmented list. They will also target this group through social media ads and Google ads using keywords and felt needs pastors are searching for online.