Building a Fan Base

PENGUIN YA Author, Melissa Walker, discusses how to engage the young adult audience. Social media is a fantastic way to engage the young adult audience. What does...

PENGUIN YA Author, Melissa Walker, discusses how to engage the young adult audience. Social media is a fantastic way to engage the young adult audience. What does...

Middle-grade readers can be a tough audience for authors to reach because they aren't active online like young adult and adult readers. And, it's not only the target...

When authors go to publish their books, they often focus solely on what they want and forget to consider their future readers. They choose the cover they like, the title...

As a member of The Wright Brothers Band, author W. Timothy Wright already had a loyal following on Facebook when he released his nonfiction book The Valley Boys . This...