Building Key Concepts - Developing Your Pitch - video

Developing your book's pitch is important when you are looking for a literary agent or want to find a traditional publisher. Senior editor Claudia Gabel describes the importance of a good pitch and how to blend the familiar and the unexpected. She defines a pitch as the concept of your book. The formula for a great pitch is familiarity plus wow-factor. Familiarity means that there are themes or a world that is recognizable and will resonate with readers. The wow-factor is what makes your story unique...