Every author needs to perfect their book pitch, commonly known as the "elevator pitch" in the publishing world. It's called an elevator pitch because you need to be able to "hook" the agent, editor, or producer in the average time it takes to ride an elevator, which is around 30 seconds.Former Director of Media Services for Author Solutions, Caroline Weiss, offers tips on how to make sure your book pitch is as effective and memorable as possible, and will leave the listener wanting more.
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