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Marketing Plan
Elevator Pitch
3 Phases of Book Marketing Program Group Coaching - Month 1
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by Keith Ogorek
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3 Phases of Book Marketing Program Group Coaching - Month 1
This first group coaching workshop provided support for attendees as they crafted their elevator pitches. Listen as participants pitch their books and receive real-time feedback from Keith Ogorek. Listen to Month 1's instructional webinar first which covers: • Defining what we mean by the term book marketing • Identifying and understanding the three phases of effective book marketing. • How to define and reach your target audience • Building your author platform and creating your elevator pitch...
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