Tips for Building Your Personal Brand - video

Author Laura Labovich talks about creating and building your brand as an author and seeing yourself as a bigger global brand in the little things you do. She encourages you to understanding and define your brand even before writing your book. Once you have defined your brand, you can incorporate your branding in your writing and communications, which further allows you to be yourself. It's part of what makes you unique and others will see that too.
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