Building a Nonfiction Platform - video

Jeff Kleinman, the founder of Folio Literary Management, defines the two categories of nonfiction and explains why building an author platform as a nonfiction writer is essential. Nonfiction has two categories: narrative storytelling and how-to. To get traction as a nonfiction author, you have to be seen as an expert on your book's topic. You are up against fierce competitors in the marketplace, so you have to find a way to establish your expertise.