What Authors Need to Know About Branding - podcast

Kathleen Schmidt , publicist at www.kmspr.com, explains branding and when it is needed. Do you need a branding campaign? Not all authors need a branding campaign. Many authors are debut authors and what they need are promotional campaigns that will push the books before author. As Schimdt explains, it’s the authors who have quite a few books on the market who need branding campaigns. Those are the authors who need public personality and presence. Listen to the clip below to find out what marketing...