Standing Out In Today's Busy Marketplace - video

The obvious goal today is reaching readers. Identifying where your readers are and then going to them is the most basic of marketing strategies. Part of that, though, is identifying who your readers are. Lee Klancher, publisher at Octane press, talks about how important it is to break the market up into segments and only market to your niche group of readers. This is no longer done by publications or publishing houses, but by the authors. Listen to the clip below as this publisher talks about...