Common Book Promotion Mistakes - podcast

Common author book promotion mistakes include authors focusing too much on book reviews. Reviews are not the only way to get publicity. Authors should think past reviews to other action items that will keep their books in front of readers. Look into other promotional opportunities suited for the book's specific genre. Authors also tend to use a tactic because it's popular with their author friends. Publicity tactics should be specific to your book. Third, authors tend to be self-promotional on social media. Authors need to take the time to learn how to promote their material through media outlets like Twitter.