Media coach and author Faith McKinney believes that at its core, networking is about giving and serving others. She advises writers and authors to use this method of thinking as they build industry relationships and book audiences. Writers should ask themselves how they can help other writers in their critique groups or at conferences. Authors should think about what they can give to their book audience or social media followers, whether that's inspiration or information. Being a valuable resource for your network will keep them engaged and they will likely be a great resource for you in return when needed.
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