Building on Existing Platforms to Promote a Book Launch - video

Third Day lead guitarist Mark Lee has spent 25 years working very hard to build his platform and audience as a musician. More recently, as the author of the newly released memoir Hurt Road , Lee has been focusing on building a different kind of audience - his readers. While he did lean on his existing musician platform as a starting point for his book launch strategy, he also explored other tools and avenues to expand his reach and readership. Lee recommends that authors use social media sites...