How to Switch Gears from Writing a Book to Marketing It to the World - video

Not all writers have the social skills and marketing know-how to easily switch gears from writer to publicist or sales person when it's time to market a book. Because of her social nature, the solitary writing process posed the bigger challenge for author and TV personality Rolonda Watts. Her career as a journalist, producer, comedian and actress prepared her for the networking and relationship building necessary for executing her book marketing campaign . The key to successfully marketing your...