The Christian publishing space is a unique niche in the book publishing world, per Pete Nikolai, Director of Publishing Services at HarperCollins Christian Publishing. The genre has its own audiences including churches, online programs, television programs, radio shows, and podcasts. These are all channels a Christian author can tie into, and should.
As with publishing as a whole, Nikolai says the availability of publishing options has greatly expanded, giving authors in all genres more control in getting their books out there on their terms. The biggest challenge Christian authors face in what is a competitive marketplace, is how to break out and get noticed. He recommends building your author platform early and looking for opportunities for speaking engagements and article contributions to relevant blogs. He also advises authors to have an email newsletter and be consistent over time. These are the best ways to develop an audience and build a name for yourself in the Christian space.