Many writers don't think about marketing or promoting their books until after they've published, which is too late. Unfortunately, books will not just sell themselves; they require strategic planning that should start well before the books are released. Gregg Gonzales, founder of The SpeakEasy Method, encourages writers to start creating content around their books during the writing and editing process. The planning, recording, and listening sessions that are a part of his method provide his writer clients with content-rich audio, video, and transcripts relevant to their books. These assets provide a mountain of valuable information that can be used to develop marketing materials and messaging. Gonzales believes writers should start getting their name out there the moment they decide to write a book. He recommends writers explore avenues like social media and email marketing to build awareness early on.