Finding Your Platform

Many writers don't think about marketing or promoting their books until after they've published, which is too late. Unfortunately, books will not just sell themselves;...

We’ve all heard of it, but understanding where to build it, how to leverage it, and the goal of it anyway isn’t quite so clear. Stephanie Feger, owner and chief strategist...

Many authors hear they need to have a "platform" to reach readers and sell books, but few fully understand what this means. An author platform includes all of the ways...

Whether or not the topics, themes, and messages in your book are "newsworthy" matters when trying to garner media attention for you book. Media outlets want books that...

The Christian publishing space is a unique niche in the book publishing world, per Pete Nikolai, Director of Publishing Services at HarperCollins Christian Publishing...